Provenance was created to support direct-to-consumer brands. We believe that every great brand begins with an authentic source, an origin — its ethos that it shares with its loyal customers.


Philosophy & Values

We look to partner with outstanding, passionate leaders. Passionate leadership turbocharges, but is not a replacement for, sound management practices. The journey by leadership to cultivate a brand, at its very core, is a difficult and constant balancing act of maximizing healthy growth, while minimizing operating risk. We want to be partners and guides in finding that right balance.

There is no one “right way” to invest capital when looking for a sound return, but there is a right fit for us. We are growth-driven investors and favor companies whose strategies are fundamentally-based, have attractive unit-economic returns, but never chase excessive growth that puts the enterprise and its constituents in a position of significant risk. If pursuing a balanced approach to growth and profitability is your objective as leaders of a brand, we could be the right fit for you.

We take very seriously the objective that EACH of our brands should succeed, and not just a select few. Your equity (both the financial and sweat variety) is far more concentrated than ours, and we owe it to you and the community to treat the brand as though it has no alternative BUT to succeed.


A brand is a living, organic entity built on the passion of those who create it and those who connect with its ethos.



A brand is a living, organic entity built on the passion of those who create it and those who connect with its ethos.



Real, lasting brands transcend any single form of communication or sales channel.


Prudent GROWTH

We don’t chase excessive growth with high risk but favor fundamentally-sound strategies with attractive unit-economics.



We value open, honest, continuous, and fact-based communication.



Capital is nourishment for the brand - too much results in obesity and too little stunts healthy growth.



We don’t believe in zero-sum games - not all capital is created equal.




8383 Wilshire Blvd, Suite 629
Beverly Hills, CA 90211

(310) 388-8761